Michael brings a wealth of experience working within the consumer goods industry, beginning with Anheuser-Busch Inc., as an Account Executive, working his way up to Assistant General Manager/Sales Manager when he left. While there, he received 22 awards for sales and was awarded Sales Manager of the Year!
Accepting a role with Nestle’ Waters N. America, Michael personally called into retailers from the local to the national level, exceeding the projected profits by 9.3%. Michael was recruited to Marietta Corporation without any prior hospitality industry experience; however, researched the industry. He quickly learned from top industry professionals that 9/10 travelers judge a hotel by their amenities, what types of soaps/shampoo are provided. He also learned that female guests inspect the linens and beds, learning brand names are used for comfort. In the Courtyard hotels, Marietta Corp. provided Pantene products, and for their more upscale property Marriott, they provided Aveda products. In addition, Michael interviewed the entire sales team that was in place (7) and quickly learned they were only selling on price. He wanted a team who could sell at local, state and national levels and taught them how to read a P&L statement. In addition, he created a bonus structure, motivating them to produce results. Michael then promoted those into national accounts role, who understood how to build business relationships vs. order takers. He fully believes in empowering people, and teaching people how to be successful.
Michael took a buyout from Marietta and was recruited to Mountain Valley Spring Water, specifically to gain national accounts like Whole Foods, The Fresh Market and Publix, and to help position them for a buyout. He is responsible for growing their bottled water business 25%, attributing part of that success to being selective in what stores carry their brand.
When he’s not working Michael coached AAU baseball for 30 years, preparing players for college baseball.